Jundiaí, Brazil · Research, positioning and verbal identity
Turning research into brand decisions.
My work starts with investigation: interviewing, comparing, spotting patterns and telling symptoms apart from real problems. From there, I build positioning, architectures and verbal systems able to guide decisions — not just presentations.
Agribusiness · Education · Financial services · Technology · Animal nutrition · Digital business
Work
Selected projects
Each project opens on the brand decision that was at stake. Filter by discipline if you prefer.
Other projects: Gonçalves Packaging, Fertibom, InMetrics, ICTS, World Wine and Tuberfil.
Scope
Where I come into the project
From investigation to application, with primary responsibility for strategy and writing.
01
Research and diagnosis
Desk research, competitors, trends, interviews and group sessions.
02
Strategy
Synthesis, scenarios, positioning, brand platform and architecture.
03
Verbal expression
Verbal identity, messaging, manifestos and strategic writing.
04
Facilitation
Workshops, presentations, training and implementation guidance.
About
Eight years telling symptoms apart from problems.
- Founder and principal strategist at Salcio, an independent brand strategy and identity boutique in Jundiaí, Brazil.
- Seven years of continuous collaboration with Sebastiany Branding, across approximately 30 projects.
- Positioning, brand architecture, qualitative research, verbal identity and implementation guidance.
- Workshops, training and strategic presentations for internal teams and partner agencies.
- Native Portuguese. Advanced English, used professionally in interviews, workshops and deliverables.
- Graphic Design degree (UNIP). Further education at ESPM, Brandster and MAM.
Testimonials
People I have worked with
Clients
Brands I have worked with
Where I have worked
Consultancies and studios
Teaching
Classes and talks
Contact
If the challenge calls for research, debate and clarity before it becomes expression, we will probably have a good conversation.
Open to brand strategy roles and to independent projects, in Brazil or abroad.